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The Awards
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OPEN DIVISION
Adobe Systems
Cisco Systems
Dell
IBM
Juniper Networks
McAfee
Mentor Graphics
Novell
SMALL COMPANY DIVISION
Articulate
Consona (M2M)
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ASPonline.com >
Why enter?
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An invitation from
The Association of Support Professionals
Dear colleague,
Would you spend $185 to get a really objective benchmarking analysis
of your Web support site?
If so, let me offer a suggestion: Consider entering our annual "Ten
Best Web Support Sites" competition.
Naturally, the focus of the competition is on the ten top-ranked
sites. But many companies enter even though they know they're
unlikely to end up in the "top ten."
The reason: Everyone who enters gets back a detailed, customized profile of how
their site scored in 25 separate performance categories. And the
report also shows how these 25 scores compare against averages for all
the other entries--precise benchmarks you otherwise couldn't buy at
any price.
And the scores you get back aren't just one person's anecdotal opinion.
Every site gets reviewed by five independent analysts, using a scoring system that's been fine-tuned over
the past ten years. If there's an industry-wide yardstick for excellent
Web support, this is it, hands down.
The report you get will show how your site compares against your peers
in a wide range of areas--usability, design, navigation, knowledgebase
and search implementation, interactive features (forums, e-mail, chat,
etc.), the quality of customer experience, technology, use of metrics,
and much more. You'll see where your site is delivering state-of-the-art
self-service, and where you need to catch up to the competition.
We also let you take company size into account in analyzing your
performance. Bigger companies (over $100 million in sales) are
benchmarked against their peers, smaller companies against a completely
separate group.
Not a bad deal for an entry fee of just $185...
Think about the value of this kind of independent, objective assessment
the next time you're lobbying for budget dollars for a site upgrade. Or
looking for recognition for a job well done. As the folks from
MasterCard might say: "Priceless."
If you're curious about how the "best sites" process works, just look
through the links in the navigation box at top left.
You'll find a copy of the scoring system, an FAQ, and an entry form.
And if our Web site leaves you with any nagging questions, drop me a
note and I'll try to help.
I look forward to seeing your entry!

Jeffrey Tarter, executive director
Association of Support Professionals
122 Barnard Ave., Watertown, Mass. 02472
617/924-3944
www.asponline.com
jtarter@asponline.com
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