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ASPonline.com >
Reports >
Technical Support Newsletters
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Technical Support Newsletters
Publication date: 12/00
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Executive summary
E-mail newsletters have proven to be an effective way to build customer
relationships and attract Web traffic. But there is also a growing amount
of competition for the mindspace of potential readers, so poorly-implemented
newsletters often end up ignored.
This report draws on the experience of support managers and e-mail experts
to suggest ways to develop a successful e-mail newsletter strategy. Topics
include:
- Building better mailing lists
- Creating a content strategy
- Style and format
- Tracking customer satisfaction
- How to avoid the spam cops
- Case Study: Trellix
Copies of the survey are free to ASP members in the
members-only area.
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