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ASPonline.com >
Reports >
CAN-SPAM Guidelines for Tech Support E-mail
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CAN-SPAM Guidelines for Tech Support E-mail
Publication date: 1/04
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Executive summary
On January 1, 2004, a new federal law went into effect that regulates
"Controlling the Assault of Non-Solicited Pornography and Marketing Act
of 2003") is aimed chiefly at the current glut of spam that's been
choking Internet e-mail. But CAN-SPAM also establishes guidelines that
impact virtually all business e-mail—including e-mail sent by tech support
organizations. This report is intended to clarify how the new law will
affect tech support and service customers communications.
The "commercial" e-mail rule
The opt-in exception rule
The opt-out rule
The company-wide suppression rule
Message formatting rules
Penalities
How to look like a good e-mail citizen
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