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-Other ASP reports  >  Reports  >  CAN-SPAM Guidelines for Tech Support E-mail


CAN-SPAM Guidelines for Tech Support E-mail
Publication date: 1/04

Executive summary

On January 1, 2004, a new federal law went into effect that regulates "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003") is aimed chiefly at the current glut of spam that's been choking Internet e-mail. But CAN-SPAM also establishes guidelines that impact virtually all business e-mail—including e-mail sent by tech support organizations. This report is intended to clarify how the new law will affect tech support and service customers communications.

  • The "commercial" e-mail rule
  • The opt-in exception rule
  • The opt-out rule
  • The company-wide suppression rule
  • Message formatting rules
  • Penalities
  • How to look like a good e-mail citizen
  • On preserving mailing list assets

  • Copies of the survey are free to ASP members in the members-only area.

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